Our Foundation: Vision & Values
Vision
To be the definitive procurement partner in the Red Sea region، renowned for providing seamless, high-volume supply chain solutions that elevate client operational standards.
Mission
To consistently source and deliver premium, certified products with unmatched efficiency, enabling our partners in luxury hospitality and healthcare to achieve world-class service levels.
Core Value: Reliability
We uphold absolute commitment to delivery schedules and product specifications, ensuring our partners never face a critical supply shortage or operational disruption.
Core Value: Compliance
Strict adherence to international quality standards (ISO, CE) and local regulations for all medical and hospitality grade supplies.
Our Journey and Milestones
Standard General Supplies (SGS) began its operations in 2020 with a singular focus: bridging the gap between high-end international manufacturers and the rapidly developing luxury markets in the Red Sea coast, particularly within the hospitality and emerging private healthcare sectors. Our dedication to quality and logistical precision has made us an indispensable asset to our clients.
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2020: Foundation & Core Focus
Company founded, specializing in 5-star contract textiles, custom bath linens, and branded guest amenities.
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2023: Strategic Expansion into Healthcare
Diversification into certified medical-grade linen and consumables to serve private hospital networks in Hurghada and Sharm El-Sheikh.
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2025: Logistics Hub Development
Investment in expanded local warehousing and a dedicated fleet to optimize Just-In-Time (JIT) delivery for major governmental and private projects.